burgundy

Trends

Why Zara’s six autumn colours now read as expensive (and pastels don’t)

Zara has confirmed six colours shaping autumn dressing, from Klein blue to burgundy. Who What Wear named them first, and colour theory explains the shift.

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9 September 2026

H&M Studio SS26 campaign look featuring scarf-collar silhouette and burgundy tones modelled by Lulu Tenney

Trends

H&M just launched its most coherent 2026 vision yet — and we need to talk about it

H&M just launched a pre-autumn drop that ties scarf-collars, Merlot and barrel jeans into one thesis. Here’s why it changes the high street.

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18 August 2026

AW26 runway model wearing a deep damson chiffon dress, illustrating the purple-red shade replacing burgundy and aubergine

Trends

Forget burgundy and aubergine: Damson and Winterberry are the AW26 shades stylists actually want

Forget burgundy and aubergine — Pantone’s Damson and Winterberry are the AW26 shades quietly replacing them at Chanel, Chloé and Akris. Here’s why they read fresher.

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13 August 2026

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