Alexa Chung

SS26 street style outfit combining Burberry psychedelic check, silk scarf tied at the waist and ballet flats with striped socks

Trends

The 29 looks that survive trend fatigue: why SS26’s smartest wardrobe rewrites the rules

The 29 looks that actually last beyond one season, decoded: from Burberry’s psychedelic check to Simone Rocha’s organza and Alexa Chung’s scarf trick.

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10 August 2026

UK street style outfit combining a rugby shirt, satin track pants and kitten heel slingbacks, illustrating the SS26 sporty-chic trend

Trends

The ‘sporty way to’ formula UK women are searching — and how to wear it

The ‘sporty way to’ dress code is UK fashion’s fastest-rising search. From Miu Miu to Simone Rocha x Adidas, here’s the formula that actually works.

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7 August 2026

British concertgoers in tailored trousers, vintage band tees and Doc Martens queuing outside O2 Academy Brixton

Trends

Modern live music fashion just rewrote the UK gig dress code (and denim’s the casualty)

Modern live music fashion has split the UK gig wardrobe into four venue codes, and the Eras Tour effect means denim is quietly being benched. Here’s why.

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11 June 2026

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