
Trends
Why ‘over flip flops and’ is suddenly the UK’s most-searched styling formula
The ‘over flip flops and’ search surge signals a real shift: how The Row, Balenciaga and Alaïa turned the humble thong into SS26’s smartest styling code.

The ‘over flip flops and’ search surge signals a real shift: how The Row, Balenciaga and Alaïa turned the humble thong into SS26’s smartest styling code.

The ‘I spend my days’ TikTok wave signals a shift towards context dressing — outfits built for real life, not curated feeds. Here’s why it’s exploding now.