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Backstage beauty kit at London Fashion Week with primers, cream blushes and hair volumisers laid out before a show

Trends

Backstage at London Fashion Week, the same beauty products keep reappearing

London Fashion Week backstage kits reveal a pattern: the same primers, cream blushes and volumisers recur show after show. Here’s what that repetition tells us.

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25 September 2026

Trends

What London’s fashion set is already wearing (six weeks before autumn officially lands)

London’s fashion editors are already dressing for A/W 26 — chocolate suede, coloured tights, ladies-who-lunch tailoring. Here’s what they know that you don’t.

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6 August 2026

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