Why the ‘girl grip’ trend has everyone questioning their tote bag (and 5 ways to keep yours)

The 'girl grip' trend has TikTok ditching bags entirely, while UK magazines call totes the SS26 comeback. Five ways to settle it in your own wardrobe.
Woman carrying a structured east-west leather tote on her forearm with a phone and coffee cup in the same hand
Woman carrying a structured east-west leather tote on her forearm with a phone and coffee cup in the same hand
Woman carrying a structured east-west leather tote on her forearm with a phone and coffee cup in the same hand
Woman carrying a structured east-west leather tote on her forearm with a phone and coffee cup in the same hand

Scroll through UK fashion TikTok and Instagram this week and you’ll keep bumping into the same term: ‘girl grip’. It describes the trend for carrying a bag pinched between the fingers or looped over a wrist rather than slung from the shoulder, and it’s prompted a genuinely useful debate about whether the tote bag, the sensible, structured, fits-your-whole-life bag, has quietly become old news.

That debate has split UK fashion media down the middle. Who What Wear framed ‘girl grip’ as the trend that renders the practical tote obsolete, while Grazia UK and Marie Claire UK have been making the opposite case, positioning totes as one of the comeback silhouettes of SS26. Both arguments are correct, just about different bags and different days, which is exactly what makes this worth unpicking properly.

1. Read the ‘girl grip’ trend for what it actually is

‘Girl grip’ isn’t really a bag shape, it’s a way of holding one, small, often strapless or short-strapped, cradled in the hand rather than worn. It’s the aesthetic opposite of the quiet luxury commuter tote that dominated the last few years, with The Row’s Margaux tote as its unofficial mascot: structured, neutral, built to carry a laptop and a life.

Who What Wear’s framing of ‘girl grip’ as tote-obsolescence lines up with a wider mood shift that Bain & Company has tracked in luxury bag spending, which fell by around 10% from its 2023 peak to roughly $8bn. Read against that figure, ‘girl grip’ looks less like a style verdict and more like affordability fatigue dressed up as an aesthetic, when a £2,000 structured tote stops feeling attainable, a bag small enough to hold in one hand suddenly reads as both chic and quietly practical.

@totallynotcam

Seeing if I have the ✨girl grip✨ #fyp #couple #challenge

♬ original sound – Cam2r

Back in August, @totallynotcam’s TikTok put the trend to a couple’s test, filming a partner attempting the ‘girl grip’ hold and captioning it “seeing if I have the girl grip”, a clip that’s aged into one of the clearest, funniest explainers of what the gesture actually looks like. It’s also worth noting the satirical undercurrent that outlets like Upworthy and HerCampus have pointed to, framing ‘girl grip’ jokes about husbands failing the test, or women carrying improbable amounts in one hand, as commentary on invisible labour rather than a genuine style ruling on totes.

2. Swap the business-class tote for an east-west shape

Grazia UK and Marie Claire UK’s counter-argument isn’t that totes are back wholesale, it’s that the shape is evolving. The ‘business-class tote’ era favoured tall, north-south totes built to swallow a laptop upright; the SS26 comeback silhouette they’re both flagging is wider and shorter, an east-west shape that sits more horizontally under the arm.

There’s a distinctly British case for keeping a tote at all, whatever its shape. ‘Girl grip’ photographs beautifully on a studio floor, but it falls apart the moment you’re tapping an Oyster card, holding an umbrella, and being shoved down an escalator at rush hour on the Tube. A bag that needs a free hand to look good is a bag that loses to London weather and London commuting, every time.

If your tote already feels dated rather than obsolete, the fix is proportion, not elimination. Look for a strap at least an inch wide so it doesn’t dig in, a drop long enough to clear a winter coat, and a structured base that can actually hold a 14-inch laptop upright. Your tote probably isn’t obsolete, it’s just the wrong tote, built for an office era rather than the softer, wider shape now circulating.

3. Wear the micro bag, carry the tote underneath

The most useful move this season isn’t picking a side, it’s layering both trends. Carry a tiny ‘girl grip’ bag for the aesthetic moment, the one that photographs well on the walk between meetings, and let it hold the essentials: phone, cards, lip balm.

Then do the actual heavy lifting with an east-west tote worn over the shoulder, reserved for the laptop, the umbrella, the gym kit, the stuff that genuinely needs a practical home. Treat the micro bag as the outfit and the tote as the infrastructure underneath it, and the two trends stop competing entirely.

Whether that compromise holds past this season, or one shape finally wins outright, is the next thing worth watching.

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Alina

Alina is a fashion and style writer at Mūsmūs, where she covers. Her beat, e.g. everyday styling, trends and wardrobe-building. She writes for women who want clarity over hype, practical outfit logic they can actually use.

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