
Trends
Très chic 7: why Britain, not Paris, owns the most refined look of 2026
Très chic 7 is the summer’s most searched aesthetic — and we’d argue Emilia Wickstead, Erdem and Roksanda are quietly outdoing Paris at its own game.

Très chic 7 is the summer’s most searched aesthetic — and we’d argue Emilia Wickstead, Erdem and Roksanda are quietly outdoing Paris at its own game.