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Très chic 7: why Britain, not Paris, owns the most refined look of 2026
Très chic 7 is the summer’s most searched aesthetic — and we’d argue Emilia Wickstead, Erdem and Roksanda are quietly outdoing Paris at its own game.

Très chic 7 is the summer’s most searched aesthetic — and we’d argue Emilia Wickstead, Erdem and Roksanda are quietly outdoing Paris at its own game.

Linen creases by noon and leaves you cold by 7pm. Here’s why one fine-knit cotton or silk-blend piece gives more outfit mileage across every British summer occasion.